California Advocates Kick Off "All Together Now" Campaign for Little Kids

Early childhood advocates from across California today unveiled “All Together Now,” a campaign and rallying cry to amplify the need to make policies, practices, and systems better for California’s future—its kids.

“The first five years offer a huge opportunity, when we can lay the tracks for kids to thrive socially, cognitively, and emotionally,” said Sarah Crow, managing director of First 5 Center for Children’s Policy, which is coordinating the campaign. “We know that healthy, resilient kids become well-rounded adults who create thriving communities—and this doesn’t happen by magic."

All Together Now published a website Wednesday with common messaging, fact sheets, and social media assets to help equip advocates of all kinds—including parents and families—with tools to ensure young kids are prioritized in policy and budget decisions.

Priority areas for the campaign include developmental screening, early intervention, paid family leave, home visiting, and early learning. Early partners for All Together Now include Children Now, The Children’s Partnership, Early Edge, First 5 Association of California, First 5 California, First 5 LA, and Moms Rising.

“Everyone in California benefits from strong families and healthy kids,” said Moira Kenney, executive director of First 5 Center for Children’s Policy and First 5 Association of California. “It’s time to dream big for our littlest kids.”

The campaign is funded by the David and Lucile Packard Foundation, the Heising-Simons Foundation, the Silver Giving Foundation, and the Bay Area Early Childhood Funders.

To join and receive updates from the All Together Now campaign, please sign up here.